How to make characters for our audience?

Nowadays, animation is more and more popular around the world, the audience of animation usually is young people. There is a investigation about the audience of animation in China. People under 13 years old is 11% of all ages. The people between 14-17 is 59%, and the people over 18 is 30%. So our main audience is the young people who is between 14-17.

This age of people already have knowledge, they are tired with some puerile cartoons, but they also have a great imagination, they like copy the motion which is cool, they adore hero and image themselves as a hero, use powerful magic.

So the animation like KUNG FU PANDA becomes more and more popular in world, the character of that film has a strong skill, and the story is funny. It is easy to  be accepted for the young people .

The second picture shows the animation which was made in China, it always teach children knowledge. But the character in that show is rigid,  nobody like it although it is a positive TV show. 

In my film, I can not draw the characters well, but I used a good story which has funny story, heros, magic and knowledge.